

Magento to Shopify
Migrating from Magento to Shopify represents a strategic shift from enterprise-level complexity to streamlined, managed eCommerce. In 2025, with Magento 2's high hosting costs, complex maintenance requirements, and Shopify's robust infrastructure, many businesses are making the switch to reduce operational overhead while maintaining scalability.
This comprehensive technical blueprint is designed for store owners, developers, and CTOs. We will dissect Magento's database structure, exact field mappings to Shopify's REST API, cost analysis, and step-by-step execution required to migrate your Magento store without data loss.
1. The Strategic Pivot: Why Leave Magento?
Magento is powerful for enterprise stores, but it often becomes cost-prohibitive and maintenance-heavy. Moving to Shopify offers:
π° Total Cost of Ownership
The Magento Pain: Magento 2 requires dedicated servers ($200-$1000/month), developer maintenance ($150-$300/hr), extensions ($500-$5000/year), and security patches. Total annual cost: $15,000-$50,000+ for mid-size stores.
The Shopify Gain: Shopify Plus starts at $2,000/month with everything included: hosting, CDN, security, updates, and support. Predictable costs with no surprise server bills.
π Performance & Scalability
The Magento Pain: Requires extensive server optimization, Redis/Varnish caching setup, and CDN configuration. Performance tuning is complex and ongoing.
The Shopify Gain: Shopify's infrastructure is optimized out-of-the-box. Global CDN, automatic scaling, and built-in performance optimizations. No server tuning required.
π Development & Maintenance
The Magento Pain: Finding skilled Magento developers is expensive ($150-$300/hr). Updates require careful testing, and custom code often breaks with upgrades.
The Shopify Gain: Shopify's Liquid templating and app ecosystem are more accessible. Larger developer pool, faster development cycles, and apps update independently.
β‘ Time to Market
The Magento Pain: Setting up a new feature can take weeks of development and testing. Complex deployment processes slow down iterations.
The Shopify Gain: New features can be added via apps in minutes. Theme customizations are faster. Rapid iteration and testing cycles.
2. The Pre-Migration Architecture Audit
Before migrating, understand Magento's complex database structure and how it maps to Shopify's API-based architecture.
A. Understanding the Database Disconnect
Magento uses a highly normalized MySQL database with EAV (Entity-Attribute-Value) architecture. Shopify uses a REST API with JSON data structures.
- Magento Version: Are you on Magento 1.x (end-of-life) or Magento 2.x? M1 uses different table structures than M2.
- Multi-Store Setup: Do you use Magento's multi-store/multi-website features? Shopify requires separate stores or Shopify Plus organization accounts.
- Custom Attributes: Magento's EAV system allows extensive custom attributes. These map to Shopify metafields or product options.
- Extensions: List all Magento extensions. Many will need Shopify app equivalents or custom development.
- B2B Features: Do you use B2B features like company accounts, negotiated pricing, or requisition lists? These require Shopify Plus and custom apps.
3. Exact Data Mapping: The Blueprint
Magento's EAV structure requires careful mapping to Shopify's flat product structure.
π Product Data Mapping
| Magento Field (Source) | Shopify Field (Target) | Notes & Logic |
|---|---|---|
catalog_product_entity.entity_id |
id (Product API) |
Shopify generates new IDs. Use SKU for mapping. |
catalog_product_entity_varchar.value (name) |
title |
EAV attribute lookup required. |
catalog_product_entity_varchar.value (sku) |
variants[].sku |
Critical for inventory syncing. Magento SKU is at product level, Shopify at variant level. |
catalog_product_entity_decimal.value (price) |
variants[].price |
Magento stores base price. Shopify requires price per variant. |
catalog_product_entity_text.value (description) |
body_html |
HTML content. Images need to be re-uploaded to Shopify CDN. |
catalog_product_entity_text.value (short_description) |
metafields |
Shopify doesn't have native short description. Store in metafields. |
catalog_product_entity_int.value (status) |
status |
1 = 'active', 2 = 'draft' in Shopify. |
catalog_category_entity |
collections |
Magento categories become Shopify collections. Complex hierarchies flatten. |
catalog_product_super_attribute |
options and variants |
Magento configurable products become Shopify products with variants. |
cataloginventory_stock_item.qty |
variants[].inventory_quantity |
Stock managed at variant level in Shopify. |
π₯ Customer Data Mapping
| Magento Field | Shopify Field | Critical Logic |
|---|---|---|
customer_entity.email |
email |
Unique identifier. Duplicates cause failure. |
customer_entity_varchar.value (password_hash) |
password (on create) |
Requires password reset. Magento uses SHA-256 hashing. Shopify uses bcrypt. Customers must reset passwords. |
customer_address_entity |
addresses[] |
Magento allows multiple addresses. Shopify uses addresses array with default flags. |
customer_group |
tags or metafields |
Magento customer groups can be mapped to Shopify customer tags or stored in metafields. |
π¦ Order Data Mapping
| Magento Field | Shopify Field | Mapping Logic |
|---|---|---|
sales_order.increment_id |
name (order number) |
Preserve Magento order number in Shopify's name field (e.g., "100000001"). |
sales_order.status |
financial_status, fulfillment_status |
Map manually: 'processing' -> financial_status: 'paid', fulfillment_status: 'unfulfilled' 'complete' -> financial_status: 'paid', fulfillment_status: 'fulfilled' 'canceled' -> financial_status: 'voided' |
sales_order.grand_total |
total_price |
Convert decimal to string format for Shopify API. |
sales_order.created_at |
created_at |
Convert to ISO 8601 format. |
4. The Toolkit: Selecting Your Vehicle
Magento's complexity requires specialized migration tools. Choose based on your technical capability and budget.
Option A: Automated Cloud Migration (Recommended)
Tools: Migration Shop, LitExtension, Cart2Cart
SaaS platforms that connect via Magento REST API and Shopify Admin API.
- β Pros: Handles EAV complexity, preserves relationships, creates redirects, 24/7 support.
- β Cons: Cost scales with data ($200 - $800). Requires Magento REST API access.
Option B: Custom Script (Magento API)
Tools: Magento REST API + Shopify Admin API
Build custom migration using both APIs.
- β Pros: Full control, can handle complex EAV queries.
- β Cons: Requires Magento developer ($150-$300/hr), 60+ hours, complex EAV handling.
Option C: Direct Database Export
Tools: MySQL Export + Custom Parser
Export Magento database and parse EAV structure manually.
- β Pros: Direct database access.
- β Cons: Extremely complex EAV parsing, high error risk, 100+ hours.
5. Execution Protocol: Step-by-Step
Using Automated Cloud Migration method for Magento to Shopify.
Phase 1: Environment Preparation
1.1. Prepare Target (Shopify):
Create Shopify store. For Magento stores, Shopify Plus may be required for advanced features. Enable password protection during migration.
1.2. Prepare Source (Magento):
Enable Magento REST API (System > Integrations > Add New Integration). Create integration with resource access for products, customers, orders. Generate access token.
Phase 2: The Connection Setup
2.1. Shopify API Access:
Create private app in Shopify with read/write permissions for products, customers, orders, collections.
2.2. Magento API:
Use the access token from Magento integration. The migration tool will authenticate using OAuth.
Phase 3: Entity Configuration
- Map Custom Attributes: Magento's EAV custom attributes need mapping to Shopify metafields or product options.
- Handle Configurable Products: Magento configurable products become Shopify products with variants.
- Create 301 Redirects: Critical for SEO. Magento URLs differ significantly from Shopify URLs.
- Migrate Customer Groups: Map Magento customer groups to Shopify customer tags or segments.
Phase 4: The Full Migration
Launch migration. Magento's EAV structure makes this slower than other platforms. Monitor progress.
Time Estimation: 10,000 products + 50,000 orders can take 4-8 hours due to EAV complexity.
Phase 5: Post-Migration Cleanup
5.1. Verify EAV Data:
Check that custom attributes migrated correctly to Shopify metafields.
5.2. Test Configurable Products:
Verify that Magento configurable products with multiple options display correctly as Shopify variants.
5.3. Customer Password Reset:
Plan email campaign for customer password resets. Magento and Shopify use different hashing.
6. Financial Breakdown: Cost of Migration (2025)
Magento migrations are typically more expensive due to complexity. Breakdown for enterprise store (10,000 Products, 100,000 Orders, 25,000 Customers).
Custom Development
Developer Cost
- Developer: $200-$300/hr
- Time: 60+ Hours
- EAV Handling: Complex
- Risk: High
Automated Cloud
Average Cost
- Migration Fee: ~$399
- EAV Handling: Included
- Time: 6-8 Hours
- Risk: Low
- Support: Included
Agency Service
Starting Cost
- Full Service
- Custom Development
- Time: 4-6 Weeks
- B2B Features
7. Troubleshooting & SEO Preservation
Common Errors
- EAV Attribute Mapping: Custom Magento attributes may not map correctly. Review metafield mappings and adjust.
- Configurable Product Variants: Complex Magento configurable products with multiple attributes need careful variant mapping.
- Category Hierarchy: Magento's deep category trees flatten in Shopify. You may need to manually reorganize collections.
- B2B Features: Magento B2B features like company accounts require Shopify Plus and custom app development.
The 301 Redirect Strategy
Magento URL: example.com/catalog/category/product.html
Shopify URL: example.com/products/product-name
URL structures differ significantly. Automated migration tools handle this, but verify redirects in Shopify admin.
Ready to Simplify Your Enterprise Store?
Migrating from Magento to Shopify reduces complexity while maintaining enterprise capabilities. By following this guide and using automated migration tools, you can preserve your data while dramatically reducing operational costs.