Migrating from Shopify to Wix represents a strategic move from a dedicated eCommerce platform to an all-in-one website builder with integrated eCommerce. In 2025, with Shopify's complexity and Wix's user-friendly design tools and integrated website features, some merchants are making the switch for a more unified website and store experience.

This comprehensive technical blueprint covers Shopify's REST Admin API structure, field mappings to Wix's platform, and step-by-step migration execution.

1. The Strategic Pivot: Why Leave Shopify?

💰 Unified Platform

The Shopify Pain: Shopify is focused on eCommerce. If you need a full website with blog, portfolio, or other content, you may need additional tools or workarounds.

The Wix Gain: Wix is a complete website builder with integrated eCommerce. Everything in one place: website, blog, store, and content management.

🚀 Visual Design Tools

The Shopify Pain: Shopify themes require Liquid coding knowledge for deep customization. Design changes often need developer help.

The Wix Gain: Wix offers drag-and-drop visual editor. Design your store visually without coding. More intuitive for non-technical users.

🛠 Simplicity & Ease of Use

The Shopify Pain: Shopify has a learning curve. Many features and settings can be overwhelming for simple stores.

The Wix Gain: Wix is designed for ease of use. Simpler interface, easier product management, and more straightforward for beginners.

⚡ Integrated Content

The Shopify Pain: Shopify's content management is basic. Blog and page features are limited compared to dedicated CMS platforms.

The Wix Gain: Wix offers robust content management with advanced blog features, multimedia galleries, and content tools built-in.

2. The Pre-Migration Architecture Audit

Shopify is a hosted SaaS platform with REST Admin API, while Wix is a hosted platform with limited API access.

Shopify Plan: Are you on Basic, Shopify, Advanced, or Plus? API rate limits differ by plan.
API Access: Shopify provides REST Admin API. Generate API credentials in Shopify admin.
Wix Setup: Ensure Wix store is created. Wix has limited API access, so migration may require CSV import or specialized tools.
Product Structure: Shopify products map to Wix products, but Wix has limited variant support. Complex variants may need simplification.
Images: Shopify images are on Shopify CDN. Need to be downloaded and re-uploaded to Wix.

3. Exact Data Mapping: The Blueprint

Shopify's REST Admin API structure maps to Wix's product structure via CSV import or API.

🛍 Product Data Mapping

Shopify Field (Source)	Wix Field (Target)	Notes & Logic
`Product.id`	`Product ID`	Wix generates new IDs. Use SKU for mapping.
`Product.title`	`Product Name`	Direct string transfer.
`ProductVariant.sku`	`SKU`	Shopify SKU is at variant level, Wix at product level.
`ProductVariant.price`	`Price`	Price per product in Wix.
`Product.body_html`	`Description`	HTML content. Images need re-uploading to Wix.
`Collection`	`Category`	Shopify collections become Wix categories.
`Product.options` and `ProductVariant`	`Product Options`	Shopify variants map to Wix product options (limited variant support in Wix).

👥 Customer Data Mapping

Shopify Field	Wix Field	Critical Logic
`Customer.email`	`Email`	Unique identifier.
`Customer.password`	`Password` (on create)	Requires password reset. Shopify and Wix use different hashing. Customers must reset passwords.
`CustomerAddress`	`Address`	Shopify addresses map to Wix customer addresses.

📦 Order Data Mapping

Shopify Field	Wix Field	Mapping Logic
`Order.name` (order number)	`Order ID`	Preserve Shopify order number in Wix order ID or custom field.
`Order.financial_status`, `Order.fulfillment_status`	`Order Status`	Map Shopify's dual status system to Wix order statuses.
`Order.total_price`	`Total`	Direct mapping with currency conversion if needed.

4. The Toolkit: Selecting Your Vehicle

Option A: Automated Cloud Migration (Recommended)

Tools: Migration Shop, LitExtension, Cart2Cart

Specialized tools that connect via Shopify Admin API and Wix CSV import/API.

✅ Pros: Handles API complexity, preserves relationships.
❌ Cons: Cost scales with data ($200 - $400). Wix has limited API access.

Option B: CSV Import

Tools: Shopify CSV Export + Wix CSV Import

✅ Pros: Lower cost, direct control.
❌ Cons: Manual work required, may lose some data relationships.

5. Execution Protocol: Step-by-Step

Phase 1: Environment Preparation

1.1. Prepare Target (Wix):
Create Wix store. Ensure you have a Wix Business or eCommerce plan for full features.

1.2. Prepare Source (Shopify):
Generate API credentials in Shopify admin. Create private app with read permissions for products, customers, and orders.

Phase 2: The Connection Setup

2.1. Wix Access:
Wix has limited API access. Migration tools may use CSV import method or Wix API if available.

2.2. Shopify API:
Use Admin API access token from Shopify. Migration tool authenticates via Shopify REST Admin API.

Phase 3: Migration Execution

Use Automated Tool: Recommended for handling Shopify API and Wix import complexity.
Simplify Variants: Wix has limited variant support. Complex Shopify variants may need simplification.

Phase 4: Post-Migration

4.1. Customer Communication:
Notify customers about the migration. They'll need to reset passwords.

4.2. Verify Products:
Check all products migrated correctly. Verify images, prices, and variants (note: Wix has limited variant support).

4.3. Design & Customization:
Use Wix's visual editor to customize your store design. Shopify themes cannot be migrated.

6. Financial Breakdown: Cost of Migration (2025)

Custom Script

$2,500+

Developer Time

Automated Cloud

$249

Average Cost

Agency Service