Smarter Search on Shopify: Boost AI vs. Globo - Which App Wins?
Level Up Your Shopify Store: Choosing the Right Search & Filter App
Hey everyone! Been diving deep into the Shopify community lately, and one topic keeps popping up: how to improve product discovery on your store. Specifically, I saw Linda1994 kicked off a great discussion about choosing between Boost AI Search & Filter and Globo Smart Product Filter & Search. It's a common question, so let's break it down based on what I've gathered.
The Core Question: Boost AI or Globo?
Linda1994's original question was pretty straightforward: which app is better, and why? She mentioned being a mid-sized company, which is a key factor in deciding. From what I've seen, both apps have their strengths, but they cater to slightly different needs.
Let's look at the initial breakdown Linda1994 provided:
Boost AI Search & Filter
- Stronger AI-powered search relevance
- More configurable filters by business rules
- Easier setup and cleaner admin UI
- Better for stores with complex filtering needs
Globo Smart Product Filter & Search
- Good basic filtering + decent performance
- Slightly less advanced search AI
- Works well if you don’t need deep customization
Decoding the Features: What Does It All Mean?
Okay, so "AI-powered search relevance" sounds fancy, but what does it *actually* mean? Basically, it means the app uses artificial intelligence to understand what your customers are *really* looking for, even if they don't use the exact right words. Think of it like this: someone searches for "comfy sweater," and the AI understands that they might also be interested in "cashmere pullovers" or "oversized knit tops."
"Configurable filters by business rules" is another important point. This lets you create filters that are specific to your products and your customers' needs. For example, you could create a filter for "Sustainable Materials" or "Best for Sensitive Skin."
Making the Right Choice for Your Store
So, which app should you choose? Here's my take, based on the community discussion and my own experience:
- If you're a mid-sized store with a complex catalog and specific filtering needs, Boost AI Search & Filter is likely the better choice. The stronger AI and customization options will help you create a better shopping experience for your customers.
- If you're a smaller store with simpler needs, Globo Smart Product Filter & Search might be a good option. It's a more basic app, but it can still improve your store's search and filtering capabilities.
Beyond the Apps: Optimizing Your Product Data
No matter which app you choose, it's important to make sure your product data is well-organized and accurate. This will help the app understand your products and provide better search results. Here are a few tips:
- Use clear and descriptive product titles.
- Write detailed product descriptions.
- Use relevant tags and categories.
- Add high-quality product images.
Ultimately, the best way to decide which app is right for you is to try them both out! Most apps offer a free trial, so you can see which one works best for your store and your products.
It's all about providing a seamless shopping experience for your customers, and a great search and filter app can make a huge difference. I hope this breakdown helps you make the right choice! Happy selling!