Sleek Tiered Pricing on Shopify: Card-Style Variant Selectors That Convert
Level Up Your Shopify Store: Card-Style Tiered Pricing
Ever wished you could ditch those clunky dropdown menus for your product variants and offer a slick, card-based selection instead? You're not alone! A recent discussion in the Shopify Community highlighted this very need, with store owners looking for ways to display tiered pricing in a more visually appealing and user-friendly way. Let's dive into the solutions and insights shared.
The Challenge: Tiered Variants with Expandable Details
The original poster, felixtjarnstrom, was looking for a way to showcase three product tiers (Standard, Premium, and Free) as stacked cards with radio buttons. The key was to have each card expand on selection, revealing extra details like a subheading and bullet list. Crucially, the selected tier's price needed to be the real variant price and update correctly throughout the cart and checkout process. Here's the visual they were aiming for:
The Community Solutions: Apps and Custom Code
Several solutions were proposed, ranging from Shopify apps to custom code implementations.
1. Variant Styling Apps & Theme Customization
Maxime_Obius pointed out that the frontend display (card styles, accordion expand) is typically handled by your theme or a variant styling app. The suggestion was to explore apps that offer customization options for variant displays. This approach focuses on styling the existing Shopify variant options to achieve the desired look and feel.
2. Bundle Apps for Tiered Features
Maxime_Obius also mentioned StockHero Material Inventory for scenarios where tiers represent bundles with different components. For example, Standard might include X, while Premium includes X+Y+Z. This app manages the backend, linking each variant to its set of components and automatically calculating inventory. The beauty here is that it leverages the native Shopify variant picker, allowing you to style it independently on the frontend.
3. Kaching Bundles Quantity Break
virginiebauman shared their experience with Kaching Bundles Quantity Break. They were able to achieve a similar display with impressive customization options. This app allows you to add different variants and customize their presentation. Here's a glimpse of what they achieved:
4. Custom Code with Variant Metafields
Shadab_dev suggested a custom code approach. The core idea is to use native Shopify functionality for variant selection and pricing. Then, use custom code to create the radio-style layout and accordion-style details. Variant metafields can be used to dynamically populate the extra details for each tier.
Here’s a breakdown of how you could approach this with custom code:
- Set up your product with variants: Create your product with the three tiers (Standard, Premium, Free) as variants, each with its correct price.
- Create variant metafields: Define metafields for each variant to store the extra details (sub-heading, bullet points).
- Develop the frontend layout: Use HTML, CSS, and JavaScript to create the card-style radio button layout and the accordion functionality.
- Dynamically populate details: Use Liquid to access the variant metafields and populate the extra details in the accordion when a tier is selected.
- Ensure correct variant selection: Make sure the selected variant is correctly added to the cart with the correct price.
Choosing the Right Approach
The best approach depends on your technical skills and the complexity of your product tiers. If you're comfortable with code, a custom solution offers maximum flexibility. However, if you prefer a no-code solution, exploring variant styling apps or bundle apps like Kaching Bundles Quantity Break might be the way to go.
Ultimately, the goal is to create a visually appealing and intuitive way for customers to understand the differences between your product tiers and make a purchase decision. Whether you choose an app or custom code, focusing on a clean design and clear presentation of information will go a long way in improving the customer experience and boosting conversions.
It's great to see the Shopify community coming together to offer different solutions! Hopefully, this breakdown helps you decide which path is best for your store.